Unit profit
Profit per item
Enter amounts
Before overhead and taxes
More
Profit margin
Not available
Markup on cost
Not available
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How it works & common questions
What do you keep from a sale?
Use this before setting a price or offering a discount. Unit profit is the selling price minus the cost of that item. It is what remains to cover overhead, taxes and your take-home pay.
A $100 sale with a $60 cost
You keep $40 before overhead and taxes. That is a 40% margin because $40 is 40% of your $100 price. The markup is 66.67% because $40 is two-thirds of your $60 cost.
Common mistakes
Margin and markup use different starting amounts. A 40% markup is not a 40% margin. Include packaging and payment fees in your cost if you want them reflected here. Leave sales tax out of your selling price. If the cost is zero, markup cannot be calculated. A negative profit means you lose money on each sale.