Customer lifetime value
Quick help
Calculate customer lifetime value with your own numbers.
- Enter your costs, amounts, and rates. Use one currency throughout.
- Choose Calculate and read the formula below each result.
- Export your inputs to keep a scenario. Import it here to use it again.
What it does not do: Simple constant-rate estimate. No discounting, retention curve, or future-value guarantee.
Inputs stay on this page. Export before closing; they are not saved automatically.
Import is kept in this page's memory. The original profile file is unchanged.
Simple constant-rate estimate. No discounting, retention curve, or future-value guarantee.
Preview / results
Enter your details on the left to prepare your result.